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Posts by category
- Category: Blog
- 4 Questions to Ask Before Adding Website Content: How to Avoid Page Bloat and Keep Your Website Useful
- Local Residents Deserve Targeted Marketing: How to Build Community Support For Economic Development
- Brand Language for Site Visits: How Your Stakeholders Can Support Your Strategy
- 3 Tips to Improve Your Marketing Photos: How to Ensure Your Visuals Support Your Narrative
- The Next Chapter of Brand Acceleration
- Keeping Bad News From Getting Worse
- Discovering a True Solution to the Workforce Shortage
- The Future of In-Person Conferences – What We Should Keep from Online Events
- The Hidden Gems in Our Video Call Backgrounds
- Reshoring After COVID-19 Presents Economic Development Opportunities
- Anatomy of a Post-COVID Economic Recovery Marketing Plan
- Preparing for Election Aftermath
- So, You Did a Study. Now What?
- Monthly Marketing Challenge: An Introduction
- The Different Faces of Workforce Development in Economic Development
- 10 Economic Development Marketing Blunders to Avoid
- San Diego and the Epidemic of Half-In Branding
- Workforce Development vs. Workforce Attraction: A Later Plan vs. a Now Plan
- Why I Tell You ‘No’
- The Confusing Language of Marketing
- Your Logo (Probably) Isn’t Doing You Justice (Part 3)
- Throw Me a (Geographical) Bone (Part 2)
- Put Your Freakin’ State Name on Everything (Part 1)
- Healthy Debate: Why We Should Welcome Dissenting Opinions
- Why it Doesn’t Matter Whether a Message is Important to You
- Video Marketing is Soaring While Drones Come Down to Earth
- There is No End. Great Marketers Never Stop.
- What You Can Learn from How NASA and SpaceX Market Rockets
- Sharing Your Knowledge Freely Pays Dividends
- Why Workforce Attraction Efforts Fail
- Travel Blog: Jim and Colleen Attend SEDC’s Meet the Consultants Conference
- Handling Controversy in a Rapidly Evolving Social Culture
- 3 Ways to Use Social Media Automation
- A Farewell to the Mass Mailer
- Workforce Attraction: What’s the Right Formula?
- My Favorite Business Book Isn’t What You’d Think
- What’s Your Leadership Style?
- 8 Ways to Select and Get the Most from Your Marketing Firm
- What’s the Secret to Regional Economic Development Success?
- An Often-Overlooked Workforce Strategy
- New Collar Jobs Changing Education
- Should you repeat repetition repeatedly?
- The Balancing Act that Is Economic Development
- Today, It’s All About Workforce
- The Changing Definition of Quality of Life
- Community Branding is Economic Development
- I Want to be a Site Selector…but I Won’t
- Learning Lessons All Over Again
- What is Strategic Marketing, and Why Does It Matter?
- Can a New Community Logo Cure Your Workforce Attraction Challenges?
- Tell me quick and tell me true
- Fox Paws Aren’t a Mute Point in a Doggie-Dog World
- Cue the Video Storytellers
- Entrepreneurs Wanted
- Creating Marketing Copy in the Mobile Era
- Economic Development is Hard Work and a Long Game
- DO THIS, NOT THAT: 5 Ways to Achieve Better Economic Development Marketing Results
- Why Site Visits are So Important to Your Marketing Effort
- The Growing Importance of Video in Economic Development
- What If a Business Just Doesn’t Love Your Community?
- You Get What You Pay For, Even in Marketing
- Many Education Institutions Create Direct Path to Skilled Workers
- A Workforce Crisis May be Looming
- Your Unemployment Rate is Low. Now What Will You Do?
- Attracting the Next Automotive Assembly Plant
- Economic Development Marketing Messages Require Specificity
- The Four Ps of Place Marketing
- Strategic Marketing for Economic Developers
- Growing Trends in the Data Center World, by Guest Author Yannis Gatsiounis of AngelouEconomics
- “We’re Happy With Our Marketing Firm”
- How Do We Solve the Long-Term Unemployment Crisis? by Guest Author Larry Gigerich
- The Power of a Spectacular Team
- Focused on Excellence
- Doing Your Diligence – Foregoing Assumptions by Guest Author Courtney Dunbar
- What Do You Do When Your Unemployment Rate is Very Low?
- The Single Most Powerful Word in Marketing
- 3 Ways You May Be Scaring Away Millennials
- 5+ Ways to Fail Miserably at Social Media Marketing
- Driving America, Experiencing Its People and Places
- 5 Steps to a Great Community Logo
- 9 Simple Ways to Write a Better Marketing Services RFP
- It’s Time to Rebuild our Workforce
- 5 Ways to Turbocharge Your Economic Development Website
- Powerful Reasons to Launch a Community Branding Effort
- The Amazing Power of Marketing Momentum
- QOL: Not as Important as You Think?
- Master Your Elevator Pitch
- Websites are Hard Work
- Living the Life & Smelling the Roses
- Community Branding Requires Strong Marketing & Supportive Leadership
- What if a Site Selector Built Your Economic Development Web Site?
- The Community Branding Debate Continues
- 8 Simple Rules to Selecting a Marketing Firm
- Why the Low-Price Model Isn’t for Everyone
- 7 Rules for Dealing with Difficult People
- Are Printed Brochures Dead?
- It Never Pays to Be a Know-It-All
- Your Web Site Is Done – Now What?
- You’d Better Have a Great Web Site
- Someone Has to Do the Work
- Each Day is a New Beginning
- How Big is Your Dream?
- Boring Turkey, Again?
- Colors are Changing to Red, Yellow, and Gold
- Failure to Launch
- The Real Purpose of a Web Site
- With Specialization Comes Responsibility
- It’s Always about the Jobs, Period!
- Finally, It’s Our Turn
- What’s Your Brand Promise?
- Better Times are Upon Us
- You Don’t Decide What Your Brand Reputation Will Be
- What, or Who, Inspires You?
- The Tangled Web of Content Marketing
- Political Marketers, Take a Lesson
- Market Flat Out in 2012
- Economic Dashboard Debuts on ED Web Site
- Differentiate your Place
- America was There
- Who Owns the Jobs, Anyway?
- Customer (Dis) Service and Your Brand
- Why Would Anyone Love Public Speaking?
- Great Web Sites are Workhorses
- Customer Perception – Your Reality
- A Business Model That Works
- Forget Best Practices
- Protecting a Community’s Brand
- The Brand Known as America
- Stop Wasting your Money on the Wrong Tools
- Passing of a Giant
- Creating a Winning Company Culture
- Smoothing Life’s Rough Edges
- Powerful Brands Start at the Top
- Find Your Career Passion
- Marketing is a Team Sport
- Differentiate Your Brand
- Business Web Sites are Tools
- Don’t Be Fuzzy about Your Why
- Jump Start Your Resolutions
- The Fast Track to Brand Destruction
- The Lost Art of Appreciation
- How Badly Do You Want Success?
- We Don’t Need a Babysitter
- Get Out of the Way, Dr. Jekyll
- Put Your Tools to Work
- What is the Definition of (Your) Brand?
- Recommit to a Successful 2010
- Are You Going Out of Business?
- Tend Your Brand Garden
- What’s it Going to Take to Jump Start the Economy?
- What Ever Happened to Pride in Workmanship?
- Three…Two…One…Wait!
- An Argument for Marketing Communications
- Where Do You Fit In?
- Treat Me With Respect and I’ll Be Loyal Forever
- Outrageous Customer Service
- Are You a Visionary or a Tactician?
- Protect Your Brand
- Encourage Failure or Settle for Mediocrity
- Social Media Marketing: Useful Tool or Passing Fad?
- Count Me Out!
- Looking Forward with Optimism
- A Menu for Marketing Communications Success in the New Year
- Your Website is Like a Store Window
- Job Performance Matters
- Why America Works!
- Ideas are Exponential
- Category: Uncategorized