First and foremost, the Brand Acceleration team is known for its unwavering passion for economic development marketing.  We work with communities big and small to create unparalleled marketing efforts that convey a strong message to their target audiences.  Based on our years of collective experience, we’ve developed a series of marketing programs your community can use to jumpstart your marketing efforts.

These programs include some of our most successful tactics and have been used to help countless Brand Acceleration clients.  Each program can be customized to meet your needs.

Marketing Essentials

Whether your organization is new or just looking for a new start, our Marketing Essentials program is for you.  Designed to provide the foundation for a long-term marketing plan, it uses some of our most oft-used tactics that have served our clients well in the past.

The Springboard

If your organization already has the basics in place but you’re looking to take your marketing to the next level, this program is for you.  Using our proven strategies for reaching your target audiences, this program expands upon your existing marketing and further solidifies your community’s brand.

Marketing Training

In addition to creating incredible marketing, we love sharing our knowledge to help others.  During these intensive programs, a Brand Acceleration team member will meet with you and your staff to provide in-depth training on various marketing topics including crisis management, communications and public relations, and social media.  Each program can be tailored to meet your specific needs and skill level.

There’s nothing like getting to work with your friends.  Brand Acceleration has been blessed to form so many amazing friendships with other service providers in the industry, and we love working with them to help our client communities.  Our Community Accelerator Bootcamps bring together some of the best and brightest to conduct one-, two-, or three-day training programs for economic developers, their staffs, local stakeholders, and more.  Since no two communities are the same, no two bootcamps are the same.  Each one will include the sessions and, therefore, presenters that are right for you.  We’ll put together the team, coordinate the travel, and run the training, so you don’t have to worry about anything!

Our bootcamps are designed for economic developers of all levels.  Whether you’re new to the industry, looking for a refresher course, or just want to take your efforts to the next level, we can put together the right bootcamp program for you.

Topics may include:

• Community development
• Workforce development
• Workforce attraction
• Site development
• Leadership development
• Organizational development
• Stakeholder training
• Retail attraction

If there’s one thing economic developers love, it’s an in-depth study.  Lucky for you, we and our friends love writing them!  Our Community Accelerator Assessment Services are intended to create a solid foundation for everything your economic development department does.  For everything from SWOT analysis to community fundraising, our group of industry allies can do it all.  And, since these things are all interconnected, we can be the one-stop-shop for the whole chain.

Services may include:

• Strategic planning
• SWOT analysis
• Brand profiling
• Labor market analysis
• Asset mapping
• Target industry identification
• Site assessment and/or development
• Retail analysis and/or attraction
• Community development
• Fundraising

Brand Acceleration already provides workforce attraction marketing tactics, but we can partner with one or more of our ally companies to provide ACT Work Keys job profiling, community development strategy, workforce development strategy, and more.  We’ll then use all the information they provide to create a strong workforce attraction campaign for your community.