In simple terms, your brand is your promise. It encapsulates everything you do, everything you are, and everything stakeholders think about you.  While it isn’t always easy to define a brand profile, we’re experts at discovering and pinpointing your community, county, or region’s appeal and advantages.

We conduct exhaustive research that encompasses all of your stakeholders to identify how they view your community and what they wish it could be. Then we take what we’ve learned to create a detailed, practical strategy that defines your brand and explains how to integrate it successfully into all of your marketing efforts.

The Brand Profiling process begins with a series of in-person focus groups.  We meet with your key partners including elected officials, board members, career and technical educators, utility providers, and more.  Our focus groups are designed to reveal current perceptions of your community and identify where there is room to strengthen or influence your brand.

Once the focus groups are complete, we use our findings to develop a message strategy that’s unique to your community.  With your target industries in mind, we craft a message that addresses their specific needs and positions your community as the ideal fit for their business.  We provide a list of key words and phrases to use throughout your marketing to strengthen your brand in the mind of your audience.

We can provide in-person training for your economic development team or board members to prepare them for site visits or trade shows.

Through partnership with other experts in the economic development industry, we can assemble a team to help with strategic planning, target industry analysis, retail industry attraction, and more.