In simple terms, your brand is your promise. It encapsulates everything you do, everything you are, and everything stakeholders think about you.  While it isn’t always easy to define a brand profile, we’re experts at discovering and pinpointing your community, county, or region’s appeal and advantages.

We conduct exhaustive research that encompasses all of your stakeholders to identify how they view your community and what they wish it could be. Then we take what we’ve learned to create a detailed, practical strategy that defines your brand and explains how to integrate it successfully into all of your marketing efforts.

The Brand Profiling process begins with a series of in-person focus groups.  We meet with your key partners including elected officials, board members, career and technical educators, utility providers, and more.  Our focus groups are designed to reveal current perceptions of your community and identify where there is room to strengthen or influence your brand.

Once the focus groups are complete, we use our findings to develop a message strategy that’s unique to your community.  With your target industries in mind, we craft a message that addresses their specific needs and positions your community as the ideal fit for their business.  We provide a list of key words and phrases to use throughout your marketing to strengthen your brand in the mind of your audience.

We can provide in-person training for your economic development team or board members to prepare them for site visits or trade shows.

Through partnership with other experts in the economic development industry, we can assemble a team to help with strategic planning, target industry analysis, retail industry attraction, and more.

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Dennille Decker
Lake City-Columbia County Chamber of Commerce
Former Executive Director

The Lake City- Columbia County Chamber of Commerce had the pleasure of working with Brand Acceleration to conduct a Branding Profile. From start to finish the process was made very easy for me and my team to set up and we received the results very quickly.  Most importantly, Jim and Colleen made the participants of the focus groups feel comfortable and able to express their opinions openly about how we can best market our community

Rob O'Brian
Rob O’Brian, CEcD
Joplin Regional Partnership
Former President

We used Brand Acceleration for an intensive look at how to position our Joplin Region.  Our region comprises seven counties in three states, with communities ranging from the city of Joplin to county seats.  Brand Acceleration did an excellent job conducting roundtable discussions with stakeholders in every county as well as one-on-one meetings with key company, government and education leadership throughout the region. The final product in graphics, talking points and tag line is exceptional.

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