I’m often asked why a company or community should invest precious dollars in advertising or other marketing communication efforts. “Which…
Jim Walton
At a recent regional conference for the Society for Marketing Professional Services (SMPS), a higher education representative suggested that it…
Schools do a great job of teaching theoretical concepts and rote facts, but some principles just have to be learned…
Have you ever had one of those customer service experiences that just make you say “Wow?” You know what I’m…
I was recently in a meeting where I met a business owner who was pitching a relationship with a large…
“Take a deep breath and count to ten.” This is a phrase often uttered by one parent to another when…
When I was just starting my career, I was an advertising manager at a retail business which was owned by…
Have you noticed that almost every conference you go to these days has a speaker on the topic of social…
You know, the past few weeks have been rather interesting. Like many of you I go to numerous meetings, but…
Call it whatever you want; a to-do list, New Year’s resolutions, or even a knock-out list. Many of us see…